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3 Mobile Apps that Make You More Social
Previous posts have discussed how social and mobile are changing marketing as well as the trend of social and mobile converging. This post takes things further with three apps that make your mobile –...
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Social ROI: Measure What Matters
Measuring the return on going social can be difficult for businesses, for a variety of reasons. Typical challenges include: A lack of agreement or understanding about how social media supports...
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A Social Media Policy: Brand Insurance
Despite the prevalence of social media use by companies and their employees, a surprising 76% of companies are still operating without a clearly defined social media policy. To safeguard your brand...
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Pinterest: Open for Business
Online bulletin board site Pinterest is a social media rocket ship. It now has over 10 million users and generated more referral traffic in January to company websites and blogs than YouTube, Google+...
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How to Sell More: Listen to Social Consumers
Social Consumers Are Sharing Your Growth Plan Every day, social consumers share – for free! – the kinds of data that companies pay market researchers a lot of money to help them gather. By monitoring...
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5 Social Measures Worth Tracking
A Framework for Actionable Insights from Social The good people at Awareness, Inc. have provided a handy infographic with 5 types of social measures to include in your analytics regimen. These...
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Social & Mobile Driving Big Data
If you’re making your first foray into social, you may have noticed that social conversations create a LOT of data. Think about a typical scenario of posting an update which includes a link to a video....
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Social ROI: 4 Metrics for Marketers
Data That Tells A Story As mentioned in a previous post about social and mobile driving big data, social creates a lot of data. But all data is not created equal and marketers struggle to determine...
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Content Marketing’s Secret Sauce
Content Marketing Discontent? How would you rate your content marketing? Do you produce enough content? Frequently enough? Are you hitting your goals? You’re not alone if you suspect the whole content...
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3 Ways Social Can Turbocharge Your Content
Social: A Channel + A Resource As you dutifully add handles and hashtags to videos and ebooks, you might feel as though your content is just fodder for the insatiable social beast. But, here are three...
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